Estée Lauder introduces the new fragrance Very Estée in fall 2012. The fragrance is announced as the glorification of Lauder women’s affinity for luxury and style and as a combination of modernity and heritage of this house. The advertising slogan goes “The new sexy fragrance”.
The composition is an elegant and sophisticated floral – musky. It opens with notes of lotus, freesia, cassis and pink pepper. The heart consists of Bulgarian rose oil, jasmine and molecules Rose Petal NaturePrint and Gardenia Brazil NaturePrint . The base is woody with notes of cedar, cashmere, sandalwood and musk